Q2: What should this site offer?
With the stated purpose of this site in mind, what kind of help would you be personally looking to receive? What would make this site a compelling place to visit?
My hypothesis is that this topic attract the most ambitious, busy people who create lots of time demands and have a hard time managing them. The idea of scheduling everything is not new to them. They already hope (or believe) it is possible because their current approach of using a To-Do list without durations, start times and due dates is not working.
What would they want to find at Schedule U?